Take New Packaging Guidance by Packaging Companies in Ireland

 Procurement personnel surveyed cited packaging as the top topic. Meanwhile, sustainable packaging remains a top concern for consumers, with approximately 3 in 10 responding that it influences their shopping choices. 

Plastic packaging is used for many of our products, and most of it can't be recycled. There is no excuse for this, and Packaging Companies in Ireland are committed to addressing it, even if we have to redesign a great deal of packaging or our business model. 

 The Importance of Sustainable Packaging

 To ensure that our products meet the highest standards of quality and safety, packaging plays a very important role. In addition to protecting ingredients from farms to factories, it also protects finished products as they move from store shelves to consumers. Packaging provides consumers with important information, such as nutritional information and portion guidance, and helps preserve the freshness of our products. Our packaging also makes our brands more identifiable and offers convenience. Our packaging needs to maintain all these benefits while also contributing to a circular economy.

Members of Origin Green have dedicated themselves to sourcing a total of 258 packaging targets to enhance the sustainability of their packaging. Incorporate recyclable packaging material, reduce the amount of packaging that the product uses, or source certified Sustainable Packaging materials. As Bord Bia's Director of origin Green pointed out, the key to achieving a circular economy and resource-efficient food chains is to optimize packaging, which minimizes environmental impact and reduces operational costs and prevents contamination of food, which improves competitiveness and benefits consumers. Our team understands, however, that fully implementing a packaging optimization project that increases sustainability, as opposed to simply reducing costs, can be complicated.

Engage Associates and Consumers in Recycling

To close the loop, we must also involve consumers. Consumers will continue to receive recycling guidance from Mars once they have enjoyed a product, to make informed decisions about what to do with the packaging. The goal is to have this guidance available in all major markets where our products are available by 2025. In addition to on-pack labeling, the guidance will also cover corporate and brand communications. Furthermore, we will work with industry groups and peers to promote clarity in labeling and communications.

We will continue to invest in anti-littering education programs in the U.K., where Mars is already the largest corporate investor. Our company sponsors Keep Britain Tidy's Great British Spring Clean, which aims to reach out to as many people as possible and encourage them to pick up litter locally. Additionally, we support the Keep It, Bin It campaign of the Department of Environment, Food, and Rural Affairs. The initiative aims to eliminate littering within a generation by encouraging young people to change their behavior.

By investing in closing the loop, reducing packaging we don't need, redesigning packaging we do need, and reducing packaging we don't need, we believe we can create a circular economy where packaging is never wasted.

Summary

Food businesses across Ireland are benefiting from the ongoing collaboration of Packaging Companies in Ireland to set and achieve targets for more sustainable packaging. These are important steps toward reducing packaging waste and achieving a circular economy.

If you want more information & guidance for E-commerce then read our previous blog - The Ultimate Guide for E-commerce Packaging